How media can be more responsible in Pakistan

When we talk about vibrant media in Pakistan electronic media comes before anything else in our mind. Before the trend of electronic media there was print media hailing everywhere in Pakistan influencial newspapers like Nawa-i-Waqat and Dawn participated in the establishment of Pakistan. The idea of a powerful media originated from these newspapers later their ideologies were followed by electronic media and still being exercised. We see television in every household whatever people are learning and whatever social changes are being brought up in our society are because of our media. From agenda setting of news channels and political talk shows, people have become more e=aware of their political situations in their country the now knows who they can vote for a better change. General elections of 2013 are a good example of media building awareness in our society, where we saw people giving importance to vote and thousands of youngsters to come out and protest for their rights.

But media is not just about news channels and politics. We do not put much head on entertainment channels, we do not talk about the social changes these entertainment channels and their programs are bringing in our society. Entertainment channels are an integral part of Pakistani society. Where men are into sensational news channels women are watching entertainment channels which include morning shows in morning and soap operas in prime time. According to a Gallup survey (2012), the most popular time slot for men, women and children is between 7 to 10 pm which also interprets that women watch more television at this time than men. Another program that is presented in entertainment channels are morning shows those can be watched on every rating obsessed entertainment channel. These morning shows are of three hour duration and their biggest audiences are housewives and females who spend most of their time at home. Though these soap operas and morning shows have big audience which is a result that Pakistani have gotten their interest more into over glamorized women and soap operas who are promoting nothing but women gender biased roles proving every Saas( mother in law) a cruel women ever Bahu(daughter in law) a cunning vamp. But we can’t blame media of only a bad guy and cannot ignore the facts that media is responsible of awaring people of their good and bad, also strengthening their selves for every situation that come up on our beloved country. In the end let’s be thankful to Pakistan Government who is letting media for having fun and not bothering them.